Dick Kelly has the experience and knowledge to understand budgets and how to insure an income stream. As an executive manager for the Telephone Company each division was responsible for making a profit for its service area. Dick Kelly’s company sent him into area’s losing money to create improved service and profit. Dick Kelly has the vision to see the big picture and the knowledge on how to get things done.
Sales and Transit Occupancy Tax
Palm Desert’s major source of income is from the tourist industry. Major sources are sales and transit occupancy tax (from hotels).It is vital for
Palm Desert to have policies that help foster these sources of income.
"It's with great admiration and respect that I write this letter in support for your re-election to Palm Desert's City Council. As Marketing Director for the Gardens on El Paseo, I have always admired the way you supported El Paseo and its growth within the community. You understand the partnership between retail and the community and the positive outcome for both when a mutually respectful relationship is fostered between residents and businesses. Whether it be a restaurant, a boutique, or the opening of a national, chain store you bring your wisdom and expertise to the table. You do this by not only specifically referencing various experiences over the years, but by also listening to all differing opinions with a positive attitude and a quick wit! "
Sara O'Flynn
Marketing Director, The Gardens on El Paseo
Special Events
Dick Kelly believes special events, especially Palm Desert signature events, are of great benefit in helping increase tourist income. Events partnering with hotels, restaurants, retail stores, art galleries and the Chamber of Commerce are most successful. As a farmer invests in seed and equipment to grow his crop, so Palm Desert must invest in marketing and special events to grow their tourist income. Name recognition in tourism is essential.
Small Businesses
Dick Kelly is a strong supporter of Palm Desert’s small businesses. He is a past president of the Palm Desert Chamber of Commerce and participates
in Chamber activities. Palm Desert’s small business owners provide services for Palm Desert citizens that are vital and make Palm Desert a city where citizens can obtain the services they need locally.
“The Lock Shop, Inc. has been in business in Palm Desert since 1976 and Councilman Dick Kelly has been a real advocate to the success of businesses. Through his assistance and as a promoter of art in public places plus a believer in conserving water, he asked The Lock Shop to install zero water use landscape with the metal cactus. There is, not only zero water use, but it has, by Mr. Kelly’s wishes, helped to continue to beautify Palm Desert.
The Lock Shop is honored to endorse councilman Dick Kelly as a councilman for Palm Desert for another successful term.”
Mike Hardin
President, The Lock Shop
Chairman, Palm Desert Chamber of Commerce
Destination Resort Hotels, Small Hotels and Inns
Dick Kelly understands that diversity is important in attracting visitors who stay in hotels. It is necessary to attract destination resort complexes for large groups and those visitors who desire the amenities. It is equally important to encourage small hotels and inns to locate in Palm Desert for families, couples and individuals desiring a more home like atmosphere. In planning and approving projects it is also important to ensure that Palm Desert resorts, large and small hotels and inns attract visitors who will shop El Paseo and contribute to the Palm Desert economy.
"Councilman Dick Kelly has always been a great supporter of Palm Desert’s small hotels.”
Linda Carter
General Manager, The Inn at Deep Canyon
El Paseo
Dick Kelly believes it is important to keep El Paseo a beautiful, healthy, upscale shopping area, the Rodeo Drive of the Desert. It is one of Palm Desert’s prime marketing positives.
Public Art
Dick Kelly is a strong supporter of the art galleries in Palm Desert. He helped begin the art in public places program which brings positive attention to Palm Desert as a destination City. Palm Desert’s art galleries and public art are another marketing positive to bring tourists to Palm Desert. Art in public places brings Palm Desert’s business areas to a higher level of enjoyment for citizens and visitors.
Shopping Centers
Dick Kelly makes a point to be knowledgeable about area wide development. Where in the past, Palm Desert was THE CITY for area shopping, now cities to the west and east are developing centers with identical large retail chain stores. The Coachella Valley population has increased, but the added shopping locations will draw shoppers from Palm Desert. Dick Kelly believes
it is vital for the city of Palm Desert to work with its shopping centers and the Westfield Mall to help retain stores. Palm Desert can not rest on its past. Palm Desert must continue to be the most convenient (great free parking), the cleanest and most beautiful place to shop in the Coachella Valley.
"Dick Kelly over the years has been a strong proponent of quality retail
real estate projects in the right locations. Dick's foresight has guided
the development of a community that has been the leader in the Coachella Valley by providing its citizens with a broad selection of merchants in all categories."
Bill Carver
Carver Companies
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